A logo acts as an inanimate salesman, communicating on behalf of your business. A logo on its own is not a brand identity, just part of it. However when all the pieces of your identity come together, each piece should play it’s part to convey; Who your are, What you do & How you do it. All of which needs to convince a potential client or customer that they simply MUST work with you or purchase your product. It should leave them wanting more!
Think of your logo as the central, defining piece in your brand identity as a whole. Ensure it aligns visually with other elements of your branding and key messages in a cohesive and effective way.
I’m a Freelance Graphic Designer based in New Jersey, but enjoy working with clients globally.